Energy Tops Window Trends

Great article found in the Qualified Remodeler.....

By Harry Spaulding



In the face of economic downturn, energy efficiency is one topic that is hotter than ever with consumers. Green building has also become a prime focus of today’s environmentally conscious homeowner. Combine these issues with a consumer desire for suitable prices and unlimited options and you have a clear view of today’s window market.
As fuel prices continue to rise, energy efficiency weighs heavier than ever on the minds of consumers. But extreme temperatures aren’t the only weather-related concern. Consumers living in regions that face severe windstorms also seek protection from nature.
“When it comes to windows, it’s obvious that clear glass and single-pane glass are ‘out,’ replaced by insulated glass with Low-E coating that helps keep your home warmer in the winter and cooler in the summer by reflecting the sun’s UV rays,” says Kathy Krafka Harkema

With recent hurricane damage still on the minds of consumers, Sid Spear, Simonton Windows vice president sales and marketing, has noticed an “elevated awareness of impact-resistant windows in coastal areas. We are even seeing an interest in areas of the Midwest that often experience intense weather events.”

“Energy efficiency tends to be a bit more of a focus in replacement whereas green is a bit more of a focus in new construction,” says Brian Hedlund, JELD-WEN Windows & Doors product marketing manager, windows.

Green building is beneficial to the environment and also to the pocketbook, so homeowners find it doubly appealing. In response, manufacturers are beefing up efforts to provide the widest range of green products.
“Green is so common in the market today in so many ways that it has to be the number one trend,” says Lance Premeau, Kolbe Windows & Doors product manager. “From certified lumber to recycled content, green is prevalent in virtually all aspects of the market. Performance has always been important, but with green and the future Energy Star guidelines, it is becoming critical.”

“Their most frequent requests are for greater energy efficiency and green products,” he continues. “Energy efficiency has become a bigger factor in window replacement. Two years ago, improved energy efficiency was not a primary reason people upgraded their windows. Today it is. They’re understanding that the return on their investment is abbreviated and can be significant in light of current energy prices.”